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  1. BMW's The Hire short films's icon

    BMW's The Hire short films

    Favs/dislikes: 2:0. The BMW film series "The Hire" is a series of nine short films (averaging about ten minutes each) produced for the Internet in 2001, 2002, and 2016. A form of branded content, the shorts were directed by popular filmmakers from around the globe and starred Clive Owen as "the Driver" while highlighting the performance aspects of various BMW automobiles.
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